In this presentation from the Democracy in Action Community Conference 2008, I talk about some of the successful approaches for nonprofits in using social networks like Facebook and MySpace, and social media like Flickr and YouTube. I give detailed examples of how the Genocide Intervention Network, where I served as director of communications and Internet strategy coordinator for four years, used social networking to achieve its goals in membership development, advocacy and fundraising.
The Genocide Intervention Network is a nonprofit based in DC that is a little more than two years old. We began as a student group at Swarthmore College with an idea: to change the way the world responds to genocide. As a result of our origins as a student group, we have a strong history in using online social networking and viral campaigns.