Using social networks for social change: Facebook, MySpace and more
By ivan Edited on Jul 14, 2022 12 min read social medianonprofit technology FacebookFlickrMySpaceTwitterYouTubesocial changeIn this presentation from the Democracy in Action Community Conference 2008, I talk about some of the successful approaches for nonprofits in using social networks like Facebook and MySpace, and social media like Flickr and YouTube. I give detailed examples of how the Genocide Intervention Network, where I served as director of communications and Internet strategy coordinator for four years, used social networking to achieve its goals in membership development, advocacy and fundraising.
Some nonprofits, older and more institutionalized, are wary of giving their members “control” of their “message” in social media. Mostly, I think that’s nothing more than a fear of losing power. When you think you know how to change the world, it can be hard for some people to want to involve others. But the message to nonprofits seems pretty clear: Stand in our way, and we’ll just go around you.
This week, the Genocide Intervention Network was honored to be nominated by the NetSquared community as a 2008 Featured Project for our proposal to upgrade and extend the DarfurScores.org website. Thank you to everyone who offered your support!