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One minute for 1-800-GENOCIDE

Summary

Just wanted to highlight a small initiative, 1-800-GENOCIDE, that the Genocide Intervention Network sent out today using Collactive, a web firm that helps organizations use their network of members to …


Just wanted to highlight a small initiative the Genocide Intervention Network sent out today using Collactive, a web firm that helps organizations use their network of members to promote news stories and websites to larger audiences. You can see our action in the message below, or by going to:

GenocideIntervention.net/OneMinute

Prior to this action, we used Collactive twice to promote particular op-eds (one in the Boston Globehere’s a writeup – and one in the LA Times) that aligned with our positions on how to stop genocide in Darfur. We had our members email the articles, via Collactive (which steps you through the process), and quickly raised them to the “most emailed” spot on the home page.

In the case of the LA Times article, which was about the need for divestment from Sudan, we had our members specifically email the article to a vice-president at Fidelity, which has a lot of investments in Sudan-linked business firms. So in that case, we got a two-for-one – both raising awareness of the issue and flooding a decisionmaker with an important column. You can read more about these successes in our recent supporter newsletter (see “The One Minute Action”).

1-800-GENOCIDE

In this case, we are asking our members to vote up an article on our anti-genocide hotline, 1-800-GENOCIDE, on the social bookmarking website Reddit. We just sent this out a few hours ago, so things are still developing. Collactive also has ways to focus your network’s power on YouTube videos, Digg articles and specific blog entries (for instance, to flood a blog with positive or negative comments).

We have been pretty happy with Collactive so far; if anyone has any questions about these campaigns I’d be happy to relate our experiences. If you’re curious about the 1-800-GENOCIDE initiative – which guides callers through the process of leaving messages for elected officials – you can read more about the technology behind it.

And, if you get a chance, please vote for us on Reddit!

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