Twitter Has Gone Mainstream. Should Your Nonprofit Jump on Board?

Trying to decide whether TwitterTwitter is a social network built around short status updates — a combination of microblogging and instant messaging, with the ability to post from mobile phones through text messages. is right for your organization? Start with this checklist. Step one: Identify your goals, and then see if Twitter fits with them. (As I always say, strategy first!) Britt Bravo's excellent guide also has links to other resources on nonprofit use of Twitter.