Jump to Navigation

Rootwork Builds Websites for Social Change

Request a Quote Rootwork sees each of our projects as a partnership with a social change organization to further its work in the world.

  1. The websites we build
  2. Using social networks
  3. Creating online movements

Needless to say, this process will be different in each case. You might be looking for a website upgrade, so that non-technical staff can more easily keep it up to date. Perhaps you want to cultivate a vibrant online community around your group’s issues, giving your supporters the means to communicate with each other, organize events and actions, and attract people in their real-world and online social networks to the cause. Maybe you’re looking for additional ways to raise money online, or giving your supporters innovative ways to take action for a cause. Many organizations will be looking for some combination of each of these.

In each case, Rootwork will be able to tailor a solution to your group’s goals, and build upon the strengths your staff and your supporters already have in organizing for social change.

Rootwork’s creative director is Ivan Boothe, a veteran of several social justice initiatives. Why is a background in social change important? Rootwork will never be confused about your goals, or apply a profit-business model to an advocacy project. We have and continue to be a part of movements for social change, and continually strive to find the best online approaches and tools to support the goals of a nonprofit or social change group.

Websites your staff can use

An example of entering contentRootwork has a long history of creating complex, dynamic websites that are easy to use by largely non-technical staff.

We install and configure rich text editors on each site we build (see example, at right). Our system enables you to take complete control of your website and make changes yourself — without becoming a computer programmer. If your staff is familiar with Microsoft Word, they’ll have no trouble creating pages on your new website without having to enter a scrap of code, long after our work with you has ended. You won’t need to rely on technical staff just to post an update on your website.

Rootwork can also design a site workflow system tailored to your organization. For instance, you might want interns or assistants to draft your blog posts or news updates, but require an editor to review the post and a department director to approve it before becoming publicly available.

The final stage of every site Rootwork builds involves creating ample documentation and videos for your staff to refer to as they learn to use the new site. Rootwork can also host an in-person training for your staff, or for one person from your organization who can then train other staff. The vast majority of your website, however, will be intuitively usable from the moment you sit down.

Rootwork is committed to building websites that are accessible to a diverse audience, including those with different abilities, limited Internet access and older computers.

Social change communities built on open-source communities

Rootwork builds all of our websites on open-source, community-supported software. We believe community sites, social change sites and advocacy initiatives simply run better on open-source software.

Drupal Association Individual Member Rootwork develops sites in both Drupal and WordPressWordPress is an open-source content management system (CMS) used for many blogs and nonprofit sites. Other examples of CMSes include Drupal, Joomla! and Plone., two widely-used open-source content management systems. WordPress is an ideal solution for blogs and blog-oriented sites, while Rootwork looks to Drupal for most larger projects. Rootwork’s creative director, Ivan Boothe, founded the Philadelphia Drupal chapter and has written and presented on Drupal for nonprofits.

Rootwork is a member of the professional Drupal Association, and Ivan Boothe has authored “handbooks” on Drupal’s website about how to create semantic, standards-compliant and accessible website designs using Drupal.

Rootwork can also integrate your site with third-party systems that help you send emails to your members, give your supporters ways to take action by contacting their elected officials, and solicit donations from site visitors, such as Democracy in Action.

Request a Quote