Rootwork redeveloped this community coalition’s website from the ground-up in DrupalDrupal is an open-source content management system (CMS) used for many complex nonprofit sites. Other examples of CMSes include WordPress, Joomla! and Plone.. Added features included:
- the ability for non-technical staff to add and edit content through Microsoft Office–like web forms
- an upcoming events calendar with automatic integration with Google Maps and signup capability
- “tell a friend” features, including the ability to post directly to social networks such as FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world. and MySpaceMySpace is a social network that is not built around a single identity. Users can and do have multiple profiles, with no restrictions on the “names” they use. MySpace is used by many musical groups.
- photo galleries arranged by date and campaign
- a volunteer signup form
- integration with the Democracy in Action suite, providing customized donation forms, automatic email signup forms and a merchandise store
Rootwork also managed Casino-Free Philadelphia’s social networking sites on Facebook, MySpace and TwitterTwitter is a social network built around short status updates — a combination of microblogging and instant messaging, with the ability to post from mobile phones through text messages.. MySpace profile features included an integrated email signup form and branded videos. Twitter features included scheduled posts pointing to different areas of the website, “picture of the day” highlighting a past Casino-Free action, and full statistics tracking of all links followed from Twitter posts.
Through the website development and expansion into social networking areas, Casino-Free Philadelphia’s membership expanded significantly, and supporters were able to interact with the organization to a much larger degree — building loyalty and likely contributing to “real world” commitment in the form of attendance at actions and fundraising campaigns.