Social Networks for Social Change on Beth Kanter's blog
Beth Kanter was nice enough to feature my recent slideshow on using social networks for social change.
From Beth's Blog, Beth Kanter, 12 November 2008:
Ivan Boothe helped start the Genocide Intervention Network in 2004, and was responsible for communications, web development and social networking strategy. He has since started doing freelance work on his own at rootwork.org. So he cautioned me that some of the information might not be entirely up to date that he shared on listserv including a pointer to his awesome slide show with audio.
Ivan is one of a small number of nonprofit early adopters in social media and social networks — he has a couple of years of experience under his belt — so his wisdom is priceless.
Ivan says their organization’s social networking initiatives have been successful in building the “brand” of an anti-genocide constituency. Ivan notes, “Social networking is a long-term approach and using traditional metrics of advocacy or fundraising it may not look like much. But over a long period of time social networking is actually critical in building an effective, educated political constituency.”
So, what is the right fit to use a social networking strategy? Ivan suggests:
Social networking is a natural fit for an organization that wants more than an ATM of donors or a list of petition-signers, but active and engaged political organizers.