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NetSquared interview on the Genocide Intervention Network

This interview chronicles the Genocide Intervention Network’s use of social networking and social media in the arena of anti-genocide advocacy. And it touches on a key point of mine — the usefulness of these kinds of tools in organizing rather than mobilizing, that is, developing long-term social movements rather than single-issue campaigns.

From Britt Bravo, NetSquared, 25 October 2007:

Our experience, overall, has been that local people are really out in front on organizing [the anti-genocide] issue, and we’re just creating the tools, putting the tools in their hands, and giving them the resources to take action. For instance, the 1-800-GENOCIDE Hotline, the Darfur Scorecard, things like that are giving people the resources to take action.

In our experience, they’re already out there doing a lot of stuff. I know when we began a couple of years ago, and were just sort of starting our outreach on FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world., we found there were already dozens of Facebook groups around the issue and working on these issues. It was just about networking them, giving them resources, giving them support in the work they were doing. That’s what we’ve been trying to do since then.