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Posts about Social Networking and Social Media

Social Networking and Social Media includes articles on online community organizing through social networks such as Facebook and Twitter; user-centered campaigns enabled by social media such as YouTube and Flickr; and cultivating online communities and building movements centered on user participation.

8 July 2008

I’m also highlighting this because it is a terrific example of using social news sites like Digg and Reddit to promote a cause … I had (wrongly) assumed that getting to the top of social news sites was a matter of dumb luck or that if something went viral. But there’s strategy involved and a tool to help you execute it.

4 May 2008

Those groups that have found advocacy success on FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world. tend to adopt
an approach that USES the one-on-one nature of the site. As one small
example, I spoke to a group of pro-choice activists a few weeks ago,
many of whom work with students on college campuses. When I asked how
Facebook fit into their work, the overwhelming response was that it was
essentially an email replacement — they employed Facebook messages to
reach individual supporters or small groups of supporters when they
were preparing for events or promoting a particular message. The
Genocide Intervention Network demonstrates a much more comprehensive
and strategic approach but the same basic idea: as Ivan Boothe wrote last year<.

Note that Ivan is describing something very different than traditional
mass communications: he’s talking about working closely (no doubt
frequently one-on-one) with people on Facebook and other networking
sites over a long period of time to help build a cadre of very
committed activists
— something that most electoral campaigns (and even
most issue advocacy campaigns) simply can’t do, whether because of lack
of time or lack of resources.

18 February 2008

The group … uses social networking to call its members to action. A
targeted campaign of FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world. messages in Indiana netted a large number
of students willing to call Sen. Richard Lugar’s top donors (a list of
which was uploaded from opensecrets.org) and ask them to pressure the
senator to approve a bill on Darfur he was holding in his committee.

4 December 2006

Offering concrete ideas for how to solve a seemingly insurmountable problem can give people a sense that they, as individuals, have a stake in an issue. The Genocide Intervention Network links to a list of “ten things you can do to stop genocide.” Ivan Boothe argues that these steps, broken down into easily digestible chunks, give people an easy way to participate. Although they also link to the Genocide Intervention Network’s main web site, that isn’t always the point. “A number of these steps aren’t even within our organization,” Boothe says. This sort of advocacy is similar to bottom-up, open-source collaborative projects like Wikipedia, in which no one group has proprietary ownership over an idea or a product; instead, the goal is a constant generation of awareness and ideas. A MySpaceMySpace is a social network that is not built around a single identity. Users can and do have multiple profiles, with no restrictions on the “names” they use. MySpace is used by many musical groups. page, says Boothe, isn’t simply an advertisement for an organization, “it’s a tool for mobilizing people for different kinds of action.”

19 February 2009

Social Signal’s Alexandra Samuel and Rob Cottingham are leaders in social media integration and online community development for nonprofits and social change groups. They’ve collected some of their best advice and grouped it by audience — so whether you’re a nonprofit executive, a membership director or online manager, or an activist on a shoestring budget, Dear SoSi will give you some great pointers.

26 July 2008

Sociological research and commentary on the use of social networks like MySpaceMySpace is a social network that is not built around a single identity. Users can and do have multiple profiles, with no restrictions on the “names” they use. MySpace is used by many musical groups., FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world., LiveJournalLiveJournal is a social network built around blogging. Users can “friend” one another and restrict some or all blog entries to their friends. Users can also join blogging communities built around particular topics., Xanga and YouTube by teenagers in the United States. danah boyd is a PhD candidate at the University of California Berkeley and a fellow at Harvard’s Berkman Center for Internet and Society.

26 July 2008

“A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.” Beth Kanter explores the social use by nonprofits of images (e.g., FlickrFlickr is a social media site for photographs and digital images. Like a social network, it allows users to “friend” one another, join groups, and see a recent-updates feed of their own and their friends’ images. Flickr is owned by Yahoo!.), video (YouTube) and microblogs (TwitterTwitter is a social network built around short status updates — a combination of microblogging and instant messaging, with the ability to post from mobile phones through text messages.), among other technologies.

25 July 2008

NetSquaredNetSquared is an organization “remixing the web for social change” by bringing together nonprofits, activists, techies, social entrepreneurs and funders. These articles deal with using social technology for social change. is a community of nonprofits and groups who are using technology — especially social networks and social media — for social change. In addition to the blog<, NetSquared sponsors gatherings in many cities called Net Tuesdays<.

18 August 2008

Is it worth it to integrate a comprehensive social networking strategy into your newest campaign? Should you devote staff time to creating FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world. pages or just rely on your email list? Care2’s “Return on Investment” calculator for social networking will help you make the case — or convince you to focus elsewhere.

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