Posts about nptech
Nonprofit technology articles address specific software and services useful to nonprofit groups.
The Genocide Intervention Network is a nonprofit based in DC that is a little more than two years old. We began as a student group at Swarthmore College with an idea: to change the way the world responds to genocide. As a result of our origins as a student group, we have a strong history in using online social networking and viral campaigns, and this continues even as we branch out into other constituencies. In our first year of existence, we raised a quarter-million dollars for peacekeepers in Darfur — the only NGO to raise money for protection rather than humanitarian aid — primarily through student networks, both actual and virtual.
Ivan Boothe helped start the Genocide Intervention Network< in 2004, and was responsible for communications, web development and social networking strategy. He has since started doing freelance work on his own at rootwork.org<. So he cautioned me that some of the information might not be entirely up to date that he shared on listserv including a pointer to his awesome slide show with audio.
Ivan is one of a small number of nonprofit early adopters in social media and social networks — he has a couple of years of experience under his belt — so his wisdom is priceless<.
Ivan says their organization’s social networking initiatives have been successful in building the “brand” of an anti-genocide constituency. Ivan notes, “Social networking is a long-term approach and using traditional metrics of advocacy or fundraising it may not look like much. But over a long period of time social networking is actually critical in building an effective, educated political constituency.”
So, what is the right fit to use a social networking strategy? Ivan suggests:
Social networking is a natural fit for an organization that wants more than an ATM of donors or a list of petition-signers, but active and engaged political organizers.
Our experience, overall, has been that local people are really out in front on organizing [the anti-genocide] issue, and we’re just creating the tools, putting the tools in their hands, and giving them the resources to take action. For instance, the 1-800-GENOCIDE< Hotline, the Darfur Scorecard<, things like that are giving people the resources to take action.
In our experience, they’re already out there doing a lot of stuff. I know when we began a couple of years ago, and were just sort of starting our outreach on FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world., we found there were already dozens of Facebook groups around the issue and working on these issues. It was just about networking them, giving them resources, giving them support in the work they were doing. That’s what we’ve been trying to do since then.
“Online advocacy tools and tactics.” Colin Delany explores the intersection of politics and technology, with a specific focus on nonprofits and social change organizations using innovative methods and online technology to achieve their goals.
Idealware “provides candid Consumer Reports–style
reviews and articles about software of interest to nonprofits. Through
product comparisons, recommendations, case studies, and software news,
Idealware allows nonprofits to make the software decisions that will
help them be more effective.”
Nonprofit technology and software for techies, “accidental techies” and nonprofit executives alike, from Deborah Elizabeth Finn.
Salsa Labs’ Democracy in Action platform is a nonprofit that provides online advocacy and fundraising suites for nonprofits — if you’ve signed a petition or made a donation online, chances are likely you’ve encountered Salsa’s software. The Salsa blog highlights successful online advocacy and fundraising campaigns by their customers and other organizations. Great for inspiration!