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NetSquared is an organization "remixing the web for social change" by bringing together nonprofits, activists, techies, social entrepreneurs and funders. These articles deal with using social technology for social change.

19 November 2008

Ivan Boothe helped start the Genocide Intervention Network< in 2004, and was responsible for communications, web development and social networking strategy. He has since started doing freelance work on his own at rootwork.org<. So he cautioned me that some of the information might not be entirely up to date that he shared on listserv including a pointer to his awesome slide show with audio.

Ivan is one of a small number of nonprofit early adopters in social media and social networks — he has a couple of years of experience under his belt — so his wisdom is priceless<.

Ivan says their organization’s social networking initiatives have been successful in building the “brand” of an anti-genocide constituency. Ivan notes, “Social networking is a long-term approach and using traditional metrics of advocacy or fundraising it may not look like much. But over a long period of time social networking is actually critical in building an effective, educated political constituency.”

So, what is the right fit to use a social networking strategy?  Ivan suggests:

Social networking is a natural fit for an organization that wants more than an ATM of donors or a list of petition-signers, but active and engaged political organizers.

25 October 2007

Our experience, overall, has been that local people are really out in front on organizing [the anti-genocide] issue, and we’re just creating the tools, putting the tools in their hands, and giving them the resources to take action. For instance, the 1-800-GENOCIDE< Hotline, the Darfur Scorecard<, things like that are giving people the resources to take action.

In our experience, they’re already out there doing a lot of stuff. I know when we began a couple of years ago, and were just sort of starting our outreach on FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world., we found there were already dozens of Facebook groups around the issue and working on these issues. It was just about networking them, giving them resources, giving them support in the work they were doing. That’s what we’ve been trying to do since then.

26 July 2008

Sociological research and commentary on the use of social networks like MySpaceMySpace is a social network that is not built around a single identity. Users can and do have multiple profiles, with no restrictions on the “names” they use. MySpace is used by many musical groups., FacebookFacebook is a social network encouraging real identity — each user has a single account under their full, real name. Facebook began among US college students but has quickly expanded to people of all ages around the world., LiveJournalLiveJournal is a social network built around blogging. Users can “friend” one another and restrict some or all blog entries to their friends. Users can also join blogging communities built around particular topics., Xanga and YouTubeYouTube is a social network built around video content: posting, sharing, rating and commenting. by teenagers in the United States. danah boyd is a PhD candidate at the University of California Berkeley and a fellow at Harvard’s Berkman Center for Internet and Society.

26 July 2008

“A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.” Beth Kanter explores the social use by nonprofits of images (e.g., FlickrFlickr is a social media site for photographs and digital images. Like a social network, it allows users to “friend” one another, join groups, and see a recent-updates feed of their own and their friends’ images. Flickr is owned by Yahoo!.), video (YouTubeYouTube is a social network built around video content: posting, sharing, rating and commenting.) and microblogs (TwitterTwitter is a social network built around short status updates — a combination of microblogging and instant messaging, with the ability to post from mobile phones through text messages.), among other technologies.

26 July 2008

“Online advocacy tools and tactics.” Colin Delany explores the intersection of politics and technology, with a specific focus on nonprofits and social change organizations using innovative methods and online technology to achieve their goals.

26 July 2008

Britt Bravo blogs about individuals and organizations pursuing social change through innovative online methods. She has particular expertise in advising nonprofits on creating podcasts, and oversees NetSquared<’s podcast series. In addition to other NetSquared duties, she coordinates the “think tank<” blog series.

25 July 2008

NetSquaredNetSquared is an organization “remixing the web for social change” by bringing together nonprofits, activists, techies, social entrepreneurs and funders. These articles deal with using social technology for social change. is a community of nonprofits and groups who are using technology — especially social networks and social media — for social change. In addition to the blog<, NetSquared sponsors gatherings in many cities called Net Tuesdays<.

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