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Posts about Mulch

Mulch are periodic articles from Rootwork exploring successful online campaigns and websites, with an eye toward extracting lessons useful to many nonprofits and social change initiatives.

24 October 2008

In this presentation from the Democracy in Action Community Conference 2008, I talk about some of the successful approaches for nonprofits in using social networks like Facebook and MySpace, and social media like Flickr and YouTube. I give detailed examples of how the Genocide Intervention Network, where I served as director of communications and Internet strategy coordinator for four years, used social networking to achieve its goals in membership development, advocacy and fundraising.

1 January 2008

In return for NetSquaredNetSquared is an organization “remixing the web for social change” by bringing together nonprofits, activists, techies, social entrepreneurs and funders. These articles deal with using social technology for social change.’s generosity, I wanted to post some tips for nonprofits thinking about using DrupalDrupal is an open-source content management system (CMS) used for many complex nonprofit sites. Other examples of CMSes include WordPress, Joomla! and Plone. for their sites — when to use it and when not to use it, as well as a few useful tidbits from a recent workshop.

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