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About Rootwork's Strategy: Nonprofit Technology and Social Change

Rootwork powers grassroots networks from the bottom up. We help you build a vibrant online social movement grounded in real-world change and grassroots empowerment. More about Rootwork’s services.

We’ve been working with nonprofits since 2001, building websites and integrating them into effective social media campaigns. We work with organizations and community groups, both large and small, from complete website overhauls to simple campaign pages and usability tweaks. Read more about our past clients.

We’re experts in content management systems — we’ve worked with DrupalDrupal is an open-source content management system (CMS) used for many complex nonprofit sites. Other examples of CMSes include WordPress, Joomla! and Plone. since 2005 (version 4.5) and WordPressWordPress is an open-source content management system (CMS) used for many blogs and nonprofit sites. Other examples of CMSes include Drupal, Joomla! and Plone. since 2004 (version 1.5).

What does that mean for your organization? It means that you stay in control. We’ll set up your website so that you have the power to add content and edit existing content — without having to go through a web developer, and without having to learn code. Read more about the services we provide.

Our history and approach

Rootwork’s creative director is Ivan Boothe, who has been a web developer for more than 15 years and has a history in social justice movements, including co-founding the Genocide Intervention Network. Other developers and designers are brought on as needed, including Kyle Nguyen, Lawrence Miller and Sandy Boothe.

Rootwork has also worked in collaboration with an organizations’ existing web teams, including Dirt Circle Design, New Media Solutions, Fission Strategy and printRevolver.

NetSquared Proud MemberRootwork is a sponsor of Philadelphia NetSquared, part of a national network exploring the intersection of nonprofits and social technology. Ivan is a co-organizer of Philly NetSquared, and Larry and Ivan have been regular presenters at the monthly events.

Nonprofit Technology NetworkRootwork is also a member of the Nonprofit Technology Network (NTEN), and has been a past presenter at the Nonprofit Technology Conference, as well as a sponsor of the Day of Service.

Our experience and expertise

Rootwork has developed dozens of sites in both the Drupal and WordPress content management systems. We believe in picking the platform and strategy that works best for your goals and mission. We also often work with nonprofits on social media campaigns that exist outside of the organization’s website itself.

Drupal  Association Individual MemberOur Drupal cred: That said, our clients have most often determined that Drupal is the right platform for them. We’re proud members of the Drupal Association, and we’re all regular contributors to handbooks on Drupal.org. We are expert Drupal themers, and we’ll be sure to design you a site with a look all your own — while maintaining strong standards-compliance with accessibility-friendly XHTML and CSS.

We also have experience in Salsa’s Democracy in Action advocacy suite and the CiviCRM contacts databse, both often used by nonprofits and community groups. Regardless of the systems involved in your finished website, Rootwork ensures that it’s easy for your staff to maintain their own content on your website, regardless of their technical experience. Read more about the websites we build.

Our commitment to social change

We work primarily with community groups, grassroots organizations and nonprofits committed to social change. We’ve done pro-bono work for a number of small community groups, including Soulforce, the Peace and Justice Studies Association, Philadelphia Students for a Democratic Society, the Pendle Hill Peace Network and Philadelphia Unite for Peace.

Rootwork has given presentations at a variety of events on the topic of technology and social change, including the Change the Web series, the Peace and Justice Conference in 2008 and 2009, the U.S. Social Forum in 2010, DrupalCon DC (2009) and DrupalCon San Francisco (2010).

Ivan has spoken about technology and social change at the New Organizing Institute, the Internet Advocacy RoundtableNetSquared Washington D.C., the Democracy in Action Community Conference and the Web Executive Seminar. He was interviewed in 2008 for the Case Foundation’s study of social entrepreneurship, “Social Citizens.”

NetSquared 2008  Featured Project

Ivan Boothe

Ivan’s proposals for the Genocide Intervention Network were featured projects, nominated for awards at the 2007 and 2008 NetSquared (“remixing the web for social change”) conferences, and he was a change.org Featured Changemaker in August 2008. Ivan authored a chapter in the textbook Online Social Networking, and his writing on technology and social change has been published at Idealware.

Ivan graduated with highest honors in peace and conflict studies from Swarthmore College, and is an experienced community organizer. He has training in the field of experiential education, nonviolent social action, social change strategy and anti-oppression work. Ivan is also on the board of the Peace and Justice Studies Association and the American Friends Service Committee’s Nobel Peace Prize Committee.